IRL Brand

This was a project where we needed to create a brand from the ground up. To start my research, I created a survey with all sorts of questions and got my friends and family to fill it out. The main goal of the survey was to collect information and get a taste of the brand development process, what is the customer preference, and what kind of features the customer wants to enhance.

The result was an interesting coffee subscription brand honoring all five 5 boroughs of New York City. The company said that each coffee blend is specific and designed to capture the unique style and culture of the borough. Using the most voted answers, I created a brand that resonates with the diverse tastes and preferences of NYC residents.

Designs

The final submitted designs featured colors and photos that uniquely represent each borough. Each element was carefully chosen to reflect each borough's distinctive characteristics and essence, ensuring that the design resonated with its unique cultural identity.

Mock ups

Social Media

Attached is a PDF detailing my design process, from the initial survey questions to the final designs.